As Justin Halpern told me, “I think what both [Rob Corddry and actress Kristen Bell] did, especially Rob, was that they got Shit My Dad Says seen by people that aggressively share stuff online. Diggers, Redditors, etc. […]”
2012 September, B. J. Mendelson, “And Now You Know … the Rest of the Story”, in Social Media Is Bullshit, New York, N.Y.: St. Martin’s Press, part I, page 53