Definition of "lure"

lure¹

/l(j)ʊə/

noun
plural lures
1. (also figurative) Something that tempts or attracts, especially one with a promise of reward or pleasure.
  Quotations
  How many have with a smile made small account Of Beauty and her lures
  1671, John Milton, “The First Book”, in Paradise Regain’d. A Poem. In IV Books. To which is Added, Samson Agonistes, London: […] J. M[acock] for John Starkey […], page 2
2. (fishing) An artificial bait attached to a fishing line to attract fish.
3. (falconry) A bunch of feathers attached to a line, used in falconry to recall the hawk.
  Quotations
  My Faulcon now is ſharpe and paſſing emptie, / And til ſhe ſtoope ſhe muſt not be full gorg'd, / For then ſhe never lookes upon her lure.
  c. 1590–1592 (date written), William Shakespeare, “The Taming of the Shrew”, in Mr. William Shakespeares Comedies, Histories, & Tragedies […] (First Folio), London: […] Isaac Iaggard, and Ed[ward] Blount, published 1623, [Act IV, scene i], page 222
4. A velvet smoothing brush.
verb
third-person singular simple present lures, present participle luring, simple past and past participle lured
1. (intransitive) To attract by temptation, appeal, or guile.
2. (transitive) To attract fish with a lure.
3. (transitive, falconry) To recall a hawk with a lure.