Definition of "McDonaldization" The process by which institutions in society become standardized and focused on efficiency and predictability . quotations examples
Quotations Almost all social institutions (for example , education , sports , politics , and religion ) were adapting McDonald 's principles to their operations . And McDonaldization was spreading around the world —fast -food croissanteries in Paris (of all places ), Kentucky Fried Chicken in Beijing , McDonald ’s in Beijing and Moscow .
1996, George Ritzer, “Preface to the First Edition”, in The McDonaldization of Society […] , revised edition, Thousand Oaks, Calif.: Pine Forge Press, page xviii