Definition of "preference"
noun
countable and uncountable, plural preferences
The option to so select, and the one selected.
Quotations
Where we once sent love letters in a sealed envelope, or stuck photographs of our children in a family album, now such private material is despatched to servers and clouds operated by people we don't know and will never meet. Perhaps we assume that our name, address and search preferences will be viewed by some unseen pair of corporate eyes, probably not human, and don't mind that much.
2013 June 14, Jonathan Freedland, “Obama's once hip brand is now tainted”, in The Guardian Weekly, volume 189, number 1, page 18
verb
third-person singular simple present preferences, present participle preferencing, simple past and past participle preferenced