Definition of "primo"

We strung Christmas lights around the ceiling to frame it. The final touches of coolness were my two spinning disco lights in the front room. That apartment was like my canvas and it was a primo party spot.

2010, Marie Kanger-Born, Confessions of a Chicago Punk Bystander, page 16

I had to contort a bit to see during Act I, but the theater was not full — opera tickets, even at such prices, are a luxury for many Hungarians — so during the first intermission I moved to a primo orchestra seat, with not just the knowledge but the assistance of an usher.

2014 January 30, Seth Kugel, “Wintertime Bargains in Budapest”, in The New York Times‎