Definition of "campiness"

Still, here, as in the calculated Gong Show campiness of El Grande de Coca-Cola […] , excellence would simply get in the way.

1988 January 8, Lawrence Bommer, “Live Dancers Tonite”, in Chicago Reader‎

Sometimes you embrace the danger of unintentional campiness. I'm not afraid to make State Fair as bright and colorful as possible and put bunch of prints and plaids on actors, and make it all saccharine-sweet.

2010 September, Lou Bird, quoted in "What It's Like to be a Costume Designer", St. Louis magazine, ISSN 1090-5723, volume 16, issue 9, page 32