Definition of "commoditize"
verb
third-person singular simple present commoditizes, present participle commoditizing, simple past and past participle commoditized
(US, business, transitive, proscribed) To transform into a commodity, particularly of an existing product.
Quotations
IBM's goal was to commoditize the add-in market, which is a complement of the PC market, and they did this quite successfully. […] Microsoft's goal was to commoditize the PC market. Very soon, the PC itself was basically a commodity, with ever decreasing prices, consistently increasing power, and fierce margins that make it extremely hard to make a profit.
2004, Joel Spolsky, “Strategy Letter V: The Economics of Open Source”, in Joel on Software […] , Apress, page 284