The AI-powered English dictionary
uncountable
(Internet) The registration of a well-known brand or company name as an Internet domain name in the hope of selling it at a later date. quotations examples
Maybe a little broad in your interpretation? Dilution would not have existed in this case if Toeppen were not in the "business" of cybersquatting? The statute does not allow noncommercial use to "dilute", but when a domain name owner suggests money may be taken for the domain name, a problem is created for the DNO, right? This may be a large trap for attorneys advising in this area.
1996, Jeff Kuester, “re: They want to take scooby.com away!”, in misc.int-property (Usenet)
(Internet) A form of passing off, often with the intent referred to in the first sense above. quotations examples
The day after the issuance of the interlocutory injunction he was interviewed by a StarPhoenix reporter as part of a larger article on "Cybersquatting" as the domain name game has come to be called.
2003, D'Anne Davis, Maria Koroneos, “Property” (chapter VIII), in Business Law in Canada Casebok, 4th edition, Toronto, Canada: Prentice Hall (Pearson), Passing Off (section 3), page 211