For those who treat language as a generative system for objectively describing the world, deixis is a big black fly in the ointment. Deixis introduces subjective, attentional, intentional and, of course, context-dependent properties into natural languages.
2006, Stephen C. Levinson, "Dexis", chapter 5 of The Handbook of Pragmatics, Laurence R. Horn and Gregory Ward (eds.), Wiley-Blackwell , page 97