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plural only
The characteristics of human populations for purposes of social studies. quotations examples
Every museum has to wrestle with the differing interests and needs of the varied demographics of its visitors - and none more so than the LTM [London Transport Museum], with its mix of tourists (both domestic and foreign) seeking an 'experience', transport enthusiasts indulging their passion, and families looking for education and entertainment for their children.
2020 June 3, Sam Mullins discusses with Stefanie Foster, “LTM: a new chapter begins at 40”, in Rail, page 53