Definition of "endear"

endear

/ɪnˈdɪə(ɹ)/

verb
third-person singular simple present endears, present participle endearing, simple past and past participle endeared
1. (obsolete) To make (something) more precious or valuable.
2. (obsolete) To make (something) more expensive; to increase the cost of.
3. (obsolete) To stress (something) as important; to exaggerate.
  Quotations
  Salvianus Massiliensis […] saith, that amongst French-men, to lie and forsweare is no vice but a manner of speach. He that would endeare [translating encherir] this Testimonie, might say, it is now rather deemed a vertue among them.
  1603, Michel de Montaigne, chapter 18, in John Florio, transl., The Essayes […], book II, London: […] Val[entine] Simmes for Edward Blount […]
4. To make (someone) dear or precious.