Definition of "flak"
flak
noun
countable and uncountable, plural flaks
Ground-based anti-aircraft guns firing explosive shells.
Quotations
[…] to consider whether the city was in February 1945 an undefended city within the meaning of the 1907 Hague Convention, it will be necessary to examine the establishment and subsequent total dispersal of the city's flak batteries, before the date of the triple blow.
1964, David John Cawdell Irving, The Destruction of Dresden, page 74
Quotations
(figuratively, informal) Adverse criticism.
Quotations
There’s always been a built-in backlash against big-scale caprices like Raiders of the Lost Ark from people who think that $20 million should be spent on more than entertainment for its own sake. Raiders may also get flak for not being as cuddly-lovable as Star Wars, or for using those old reliables – the Nazis – as villains, or for dazzling the audience with an almost brazen self-confidence.
1981 June 25, Michael Sragow, “Inside ‘Raiders of the Lost Ark’ - The ultimate Saturday matinee”, in Rolling Stone
This filter Herman and Chomsky call “flak,” which refers to letters, speeches, phone calls, and other forms of group and individual complaints. Advertisers and broadcasters avoid programming content that might cause large volumes of flak.
1990, Joel H. Spring, The American School, 1642-1990, page 380
More flak was aimed at the Treasury's apparent lack of marketing skills, when it was argued that its idea of how to sell tickets was along the lines of "you can get two tickets for the price of two", and it lacks the sales and promotional skills of the train operating companies which are needed to boost revenue.
2022 January 12, Tom Allett, “Network News: MPs concerned at Treasury's influence on rail industry”, in RAIL, number 948, page 13
(informal) A public-relations spokesperson.
Quotations
AIM head, Reed Irvine's diatribes are frequently published, and right-wing network flaks who regularly assail the “liberal media,” such as Michael Ledeen, are given Op-ed column space, sympathetic reviews, and a regular place on talk shows as experts.
2006, Edward Herman, Noam Chomsky, A Propaganda Model, in 2006 , Meenakshi Gigi Durham, Douglas Kellner (editors), Media and Cultural Studies: Keyworks, revised edition, page 277