The AI-powered English dictionary
usually uncountable, plural goodwills
A favorably disposed attitude toward someone or something. quotations examples
We will seek friendship and goodwill with the nations of the world — but we do so with the understanding that it is the right of all nations to put their own interests first.
20 January 2017, Donald Trump, Inauguration Speech
The downside of this cost-saving strategy was that the train service could only be covered by goodwill. Whenever there was a spat between ASLEF and management - regardless of cause - the withdrawal of this goodwill became a stick with which unions could beat management.
2022 November 16, Graham Eccles, “The Rest Day Working saga...”, in RAIL, number 970, page 32
(accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand. examples
(business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien. examples
(also capitalized) A thrift shop. examples