Definition of "hoopla"

Say you don't know me, or recognize my face / Say you don't care who goes to that kind of place / Knee deep in the hoopla, sinking in your fight / Too many runaways eating up the night

1985, “We Built This City”, in Bernie Taupin, Martin Page, Dennis Lambert, Peter Wolf (music), Knee Deep in the Hoopla, performed by Starship

Campers enjoyed all of the traditional camp hoopla: color wars, shared team games with other camps and young eager college students spending their summer as counselors.

2008, Michigan Jewish History, volume 48, page 24

Some astronomers dislike the whole supermoon hoopla. They point out that the term originated with astrology, not astronomy; that perigee full moons are not all that rare, coming an average of every 13 months; and that their apparently swollen dimensions are often as much a matter of optical illusion and wishful blinking as of relative lunar nearness.

2014 September 7, Natalie Angier, “The Moon comes around again ”, in The New York Times‎