Definition of "impudency"

There is nothing that I hate more then driving of bargains: It is a meere commerce of dodging and impudencie.

1603, Michel de Montaigne, “That the taste of goods or evilles doth greatly depend on the opinion we have of them”, in John Florio, transl., The Essayes […], book I, London: […] Val[entine] Simmes for Edward Blount […], page 134