Definition of "joual"

As inflammatory as what the joual ‘is’—a mixed, oral sociolect—is its function as a kind of self-image for Québécois. In Jean-Claude Germain's terms, joual ‘bears in its flesh the scars of life and history.’

2011, Erin Hurley, National Performance: Representing Quebec from Expo 67 to Céline Dion‎, University of Toronto Press