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countable and uncountable, plural jujitsus
A method of self-defence established in Japan emphasizing “jū” (soft or gentle) “jutsu” (art or technique). Japanese martial art that utilizes a large variety of techniques in defense against an opponent. examples
Brazilian jiu-jitsu, a related art, derived from judo. examples
(figuratively) Strategic maneuvering, especially with the aim of using the strength of one's opponent against them in an unexpected or counterintuitive way. examples
third-person singular simple present jujitsu's, present participle jujitsu'ing or jujitsu-ing, simple past and past participle jujitsu'ed or jujitsu-ed
(transitive, intransitive, figuratively) To attack (someone) or overcome (a challenge) with strategic maneuvering. quotations examples
He could never have developed GE’s reputation in that sector if he were still fighting the image of stonewalling on Hudson River cleanup efforts. “They've completely jujitsu-ed that,” notes PR executive Richard Edelman. “They've set a new standard. It's not just corporate social responsibility (CSR) as philanthropy. It's CSR that makes money.”
2008, “Go on the Offensive and Shape the Message”, in William J. Holstein, Manage the Media (Don't Let the Media Manage You), Boston, MA: Harvard Business Press, page 60
Mischievous bloggers and tweeters are jujitsu-ing the Allied publicity machine with gags about how it’s Ange who is going to come on to whack Marion. Allied might be upstaged by the gossip, and become best known for something other than itself.
2016 November 7, Peter Bradshaw, “Allied: what happens when a film gets eclipsed by gossip”, in The Guardian
Your economy will face “devast[at]ing” consequences, U.S. President Joe Biden warned Russian President Vladimir Putin about the sanctions the United States and its allies would impose if Russia invaded Ukraine. When Putin invaded Ukraine anyway, the sanctions did hit hard. Yet Putin hasn’t withdrawn. And he’s jiujitsu-ed with Russia’s own countersanctions.
2022 August 18, Bruce W. Jentleson, “Who’s Winning the Sanctions War?”, in Foreign Policy