Definition of "martech"

martech

noun
countable and uncountable, plural martechs
1. (uncountable) Marketing technology; technology (usually information technology) used for marketing.
  Quotations
  This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy.
  2020, Christine Bailey, Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, Kogan Page Publishers, page 185
2. (countable) A marketing company.