Definition of "psychographic"

psychographic

adjective
not comparable
1. (spiritualism) Relating to seances or occult communication.
2. (social sciences) Based on individual psychological characteristics, rather than demographic or other factors,
  Quotations
  Another suggestion was to create psychographic profiles of target readers, then display large photographs of archetypes around the newsroom, to remind reporters of the public for whom they toiled.
  1988 August 5, Michael Miner, “End of Page?; Writers in the Sky; Arts Smarts”, in Chicago Reader‎
3. Relating to psychographics.