Definition of "showguide"

Show visitors use the showguide (with floor-plan and ads) to pre-plan their limited visiting time […]

1985, Walter S. Kelley, Henry G. Lord, Walter Bradford Guild, Textile World, volume 135, page 57

Not so very long ago, I would have lugged around twenty pounds of brochures and methodically checked off exhibitors in the showguide until my blistered feet forced a halt.

1988, Steven K. Roberts, Computing Across America, page 326

Several top-line photographers from a range of disciplines will be present - including Bob Carlos Clarke, Rankin, And Earl and Mark Cleghom - and full time-table details are printed in the showguide.

2000, British Journal of Photography