Definition of "urgings"

Galvanised by this knowledge, the figurine family take to exercise and healthy eating in the park, forming themselves into the key words "Eat" (better), "Move" (more) and "Live" (longer) of the government's urgings and soon the municipal landscape is filled with other happy, healthier families who, incidentally, look even more delicious en masse.

2009 January 2, Lucy Mangan, “Anti-obesity advert is sweet and easy to digest”, in The Guardian‎