And they included children down the seashore, they included going to the mountains; our first Disney child was not until 1978, no, ’77. […] I mean, when you say to somebody, “I’m going to give you a trip to Disney,” or “I’m going to buy you a Cabbage Patch doll,” and we’re doing this for you for absolutely nothing, that’s a reward in itself.
1990, Bill Berkowitz with Bill Sample (interviewee), Local Heroes, Lexington Books, page 261