Definition of "Heineken"

Heineken

proper noun
plural Heinekens
1. A surname from German.
noun
plural Heinekens
1. (informal) Anything that reaches parts that other things cannot (after a slogan for the Heineken brand of beer).
  Quotations
  Some prominent advocates have therefore suggested that PFI is the 'Heineken' of privatisation, reaching hitherto untouched parts of the government machine (Kerr 1998: 18).
  2002, John Mohan, Planning, Markets and Hospitals, page 205
  For me REBT is the Heineken of therapies, reaching humorous parts of myself that other therapies cannot reach.
  2013, Windy Dryden, Rationality and Pluralism