The AI-powered English dictionary
plural loaders
Agent noun of load; a person or device that loads. quotations examples
A loader performs the important work of storing goods in the wagons and of unloading the wagons. In each case considerable skill is required to avoid breakage, and, in the case of loading, skill goes far to conserve wagon space.
1944 March and April, T. F. Cameron, “The Working of Marshalling Yards and Goods Sheds”, in Railway Magazine, page 85
The loader […] placed the cartridge in the muzzle and shoved it in as far as he could. The rammer rammed it home, the gun captain inserting his priming wire to make sure.
2014, Benerson Little, The Sea Rover's Practice
(computing) A program that prepares other programs for execution. examples
A tractor with a scoop, for example: front-end loader, front loader, endloader, payloader, bucket loader, wheel loader, etc. examples
(marketing) An incentive given to a dealer. quotations examples
Unique point-of-purchase materials and display loaders dramatically contribute to the display's attention-getting ability.
1990, Robert B. Konikow, Sales Promotion Design, page 197
Marketers use dealer loaders to obtain new distributors and push larger quantities of goods.
1995, William M. Pride, O. C. Ferrell, Marketing: Concepts and Strategies, page 591
Dealer (or buying) loaders are gifts offered to resellers for stocking products. Many companies specialize in providing premium and gift items, and publish catalogues from which you can select appropriate items.
2001, Stuart Clark Rogers, Marketing Strategies, Tactics, and Techniques, page 172
plural adverts
(Britain, informal) An advertisement, an ad. quotations examples
This was a wonderful advert for the Premier League, with both Chelsea and United intent on all-out attack - but Ferguson will be concerned at how his side lost their way after imperiously controlling much of the first period.
2011 March 1, Phil McNulty, “Chelsea 2 - 1 Man Utd”, in BBC
When I was writing my 'Tube Talk' column, a man sent me a letter complaining about the advertisement of cars on the Underground. Why would the Underground masochistically promote a rival transport mode? The answer, I discovered, was that the adverts on the network must not 'harm the brand', and a car advert per se was not deemed to do that. However, a car advert that said 'Why are you using this horrible Tube when you could be driving one of our lovely cars?' would not be allowed.
2012, Andrew Martin, Underground Overground: A passenger's history of the Tube, Profile Books, page 41
In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.
2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74
third-person singular simple present adverts, present participle adverting, simple past and past participle adverted
(intransitive) To take notice, to pay attention (to). quotations examples
At a time when creation seems to be endangered in so many ways through human activity, we should consciously advert to this dimension of Sunday, too.
2007 September 9, the Vatican (trans.), Pope Benedict XVI (speaker), speaking in German at St. Stephen's Cathedral, Austria
(obsolete, transitive) To turn attention to, to take notice of (something).
(intransitive) To call attention, refer (to). quotations examples
‘I have before suggested that a genuine blackguard is never without a pocket-handkerchief. But it is not to this fact that I now especially advert.’
1842, Edgar Allan Poe, The Mystery of Marie Rogêt
As soon as Miss Fairlie had left the room he spared us all embarrassment on the subject of the anonymous letter, by adverting to it of his own accord.
1860, Wilkie Collins, The Woman In White
In this context, it is worth remark that Sir Brian should have paid particular attention to the importance of a reserve of power in locomotives. He adverted to this in a discussion of punctuality, making first the highly debatable assertion that "a very high proportion" of steam locomotives today were being worked to the limit of their capacity, with little or no reserve in hand, [...].
1961 July, “Editorial: Sir Brian begs the questions”, in Trains Illustrated, page 386