For example, if a postal code area (PCA) has 1000 distinct residences, we might suppose all 1000 residences are at the centroid of the PCA. Centroids are commonly used, for example, with geographic information systems and CD-ROM phone books (Francis, Lowe, Rushton and Rayco 1999).
2004, Richard L. Francis, Timothy J. Lowe, Arie Tamir, “7: Demand Point Aggregation for Local Models”, in Zvi Drezner, Horst W. Hamacher, editors, Facility Location: Applications and Theory, Springer-Verlag, page 207